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Article: Estee Lauder introduces PURE WHITE LINEN
- Article from:
- Al Bawaba
- Article date:
- November 8, 2006
CopyrightCopyright 2006 Al Bawaba. Provided by ProQuest LLC. (Hide copyright information)
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Pure White Linen carries on that tradition of transporting us to a
perfect, sunny spring day- one that is exquisitely beautiful and
stunningly tranquil. But it was designed to remind us that we can
live in those perfect moments all year round. "We wanted to create a
fragrance that reflected what casualness and luxury means today,"
says Aerin Lauder, senior vice president Global Creative Directions,
Estee Lauder. To that end, Pure White Linen embodies the spirit and
inspiration for the classic brand but it is a thoroughly modern
interpretation.
White Linen was one of Mrs. Estee Lauder's favorite fragrances.
When she introduced this fresh floral in 1978, it was the first
casual yet elegant ...