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Article: dubai hosts global launch of vice versa card

Article from:
Al Bawaba
Article date:
April 29, 2007
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This week's Arabian Travel Market will play host to the global launch of a new smart chip card, the Vice Versa card. When presented at a Partner outlet at time of purchase, the Vice Versa card allows visitors to earn a percentage of their purchase price back. Holders of the new card will then be able to use the card balance to make further purchases at other partner outlets.

As of the 1st May, the first visitor arriving in Dubai will be given a multilingual welcome package containing the smart chip card. These will be distributed through a variety of distribution partners, serving the 5 and 4 star hotel market. Visitors who make purchases at any of Vice Versa's 250 quality outlets will ...

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