Newspaper article from our research archive:

IBM, Apple To Cooperate In 5 Fields;Efforts Meant to Blur Product Distinctions

Longtime rivals International Business Machines Corp. and Apple Computer Inc. launched an ambitious bid to reshape the computer industry today by announcing a five-part cooperation effort that gradually will blur the distinction between their product lines.

However, the wide-ranging agreement announced at a press conference here is unlikely to have much impact on the industry or computer buyers for several years, analysts said.

IBM President Jack Kuehler and Apple Chairman John Sculley, mindful that an alliance between the two firms would have been unthinkable just a few months ago, kidded each other about continuing to compete fiercely for customers. Sculley proclaimed their alliance ...

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