Article: The Thrill Factories Running amusement parks is no child's play. It takes smarts, hard work and a bit of luck, as investors across India are discovering.

The amusement parks business ain't fun--or at least, that's the India story of amusement parks for you. It's a roller coaster ride for most like Kishkinta in Chennai, which has not yet broken even after 12 years in business. Those who have managed to make a success story out of such ventures, like Nicco Park in Kolkata, have no magic formula to offer--except that they have successfully managed to tweak their business model to make it work for them. Then there are newer players like Adventure Island in Delhi, and Wonder La in Bangalore, who might just redefine the business of fun parks in India with signature rides that measure up to global standards.

Sample some hits 'n' misses. ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!