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Article: Making a Mint on Mario; Nintendo Built a Video Game Gold Mine, but Now Faces Sharper Rivalry
- Article from:
- The Washington Post
- Article date:
- December 15, 1991
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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Judging by the size of the shipments unloaded on the docks of
Seattle, the recession hasn't quite found Nintendo Co., the tireless
Japanese video game maker that runs the U.S. market as a virtual
private mint.
With Christmas closing in, Nintendo plans to ship in another
million of the game player units that hook up to its customers' TV
sets. The additional units will enter a market that Nintendo largely
built itself through the addictive allure of games like Super Mario
Brothers 3 and The Legend of Zelda.
Video game sales are down a bit this season at some stores,
such as the 154 outlets of Avon, Mass.-based Child World Inc. But
Wall Street analysts predict that despite economic hard ...