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Article: 'Cyber Monday' aims to Net shoppers
- Article from:
- Whittier Daily News
- Article date:
- November 26, 2006
- Author:
CopyrightCopyright 2006 Whittier Daily News. Provided by ProQuest LLC. (Hide copyright information)
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As the holiday weekend sprees at brick-and-mortar stores wrap up,
online retailers will vie for consumers' attention with their version
of a national shopping event.
"Cyber Monday," the e-version of "Black Friday," was so dubbed in
2005 by the National Retail Federation's online branch, Shop.org, to
generate excitement among consumers.
It targets the office crowd - figuring that's where people shop
the Web, with or without a wink from the boss - with promotions at an
anticipated 400 online stores.
A study commissioned by Shop.org found that 61 million people are
expected to shop online from work this year, compared with 51.7
million last year.
Almost 400 retailers are expected to ...