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Article: THE WEASEL ; Priceless

Article from:
Marketing Magazine (Auckland)
Article date:
July 29, 2005
Author:
Copyright

Weasel: Hello Ed, you're late this morning.

Ed: A PR company set up an 8am telephone interview with the Mastercard VP marketing for Australia and New Zealand.

Weasel: So you were going to do the interview from home because...?

Ed: Because she was in Wellington and could only do it early. I wanted to make sure I didn't miss her call, what with the Auckland traffic and all.

Weasel: So how did it go?

Ed: It didn't, she didn't phone.

Weasel: Why didn't you phone her?

Ed: They wouldn't give me a number, insisted she phone me.

Weasel: What were you going to talk about?

Ed: This month Mastercard launched its 10th television commercial based on the 'Priceless' campaign.

Weasel: You mean like - ...

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