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Article: Dunkin' Donuts aiming to jolt Starbucks?; CEO says firm just wants to 'share some space' with coffee consumers
- Article from:
- Telegraph - Herald (Dubuque)
- Article date:
- January 16, 2005
- Author:
CopyrightCopyright 2005 Telegraph - Herald (Dubuque). Provided by ProQuest LLC. (Hide copyright information)
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BOSTON - With the addition of more espresso drinks to its menu,
Dunkin' Donuts might look like it's trying to be another Starbucks
Corp.
Well, it's true that Dunkin' Donuts is experimenting with WiFi
access in a few Chicago shops and considering music in more of its
stores - two features of Starbucks outlets. But although its espresso
launch has boosted its competitive position against Starbucks,
Dunkin' Donuts says it is content to maintain its distance from the
upscale Seattle coffee giant and stick to its workaday, on-the-go
niche.
There is no broad campaign encouraging customers to linger awhile
at Dunkin' Donuts' pink and orange-themed shops - and there are no
plans to switch from ...