Article: Deja vu for Homeward Bound; Agency that helps seniors wants to avoid being confused with firm having legal woes

LANCASTER, Wis. - Rita Schmitz is perfecting the art of damage control. She is trying to stem the effects of a case of mistaken identity.

Schmitz and her husband, Greg, own and operate Homeward Bound Inc., a Lancaster-based agency that provides home-visit services to senior citizens in several southwest Wisconsin counties, including Grant, Crawford and Iowa.

"We'll help with the cooking, the cleaning, the nursing, for an hour, a day - however long you need us," says its Web site, >www.hwbcare.com. "We're here to fill in the missing pieces ..."

On Thursday, the company suffered the mistaken-identity slam when the Wisconsin Office of the Commissioner of Insurance ordered an illegal insurer to ...

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