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Article: Retailers see boon in dorm room decor; Even basic furnishings undergo makeovers
- Article from:
- Telegraph - Herald (Dubuque)
- Article date:
- August 14, 2005
- Author:
CopyrightCopyright 2005 Telegraph - Herald (Dubuque). Provided by ProQuest LLC. (Hide copyright information)
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Denim fashions may be all the rage this fall, but Erica Green
cares more about dressing up her dorm room than dressing up herself.
Green, an incoming junior at Goucher College in Baltimore, Md., plans
to spend more than $500 on furnishings, from bright blue butterfly
chairs and rugs to a TV-DVD combo unit.
"I can envision the room. I have been thinking about it for days,"
said the 19-year-old Columbia, Md., resident.
Plenty of college students are joining Green in the fun of dorm
room decorating. The trend has been a boon to home furnishings stores
and big chains such as Target Corp. and J.C. Penney Co. Inc., who are
all expanding their dorm room decor beyond the basic lamps and boring
white ...