Article: Retailers see boon in dorm room decor; Even basic furnishings undergo makeovers

Denim fashions may be all the rage this fall, but Erica Green cares more about dressing up her dorm room than dressing up herself. Green, an incoming junior at Goucher College in Baltimore, Md., plans to spend more than $500 on furnishings, from bright blue butterfly chairs and rugs to a TV-DVD combo unit.

"I can envision the room. I have been thinking about it for days," said the 19-year-old Columbia, Md., resident.

Plenty of college students are joining Green in the fun of dorm room decorating. The trend has been a boon to home furnishings stores and big chains such as Target Corp. and J.C. Penney Co. Inc., who are all expanding their dorm room decor beyond the basic lamps and boring white ...

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