Article: Charting a course

Future direction? The biggest threat facing businesses such as Navteq in the future might be user-generated map content -- a mapping equivalent of YouTube, as it were. Google also could be a rival. The Internet search leader is deep into research, development and even acquisitions related to its mapping services, which include Google Earth as well as Google Maps. Finding where things are at, from air to land To map 12 million miles and 69 countries, Navteq has used an estimated 100,000 different sources, from satellite images and aerial photography to maps issued by local governments and commercial companies. But to Judson Green, Navteq CEO, the "secret sauce" keeping the company on top ...

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