Article: Upper St. Clair's Consol mines next generation

Consol Energy Inc.'s $3 million advertising campaign has two missions: Promoting its role as the nation's biggest producer of bituminous coal used to generate power, and piquing young people's interest in mining.

"We will replace -- out of our 7,500 people -- 4,000 in the next five years" as older miners and other workers retire, CEO J. Brett Harvey said Thursday, before flipping an oversized light switch to show the commercials to about 450 Consol employees at a hotel near the company's Upper St. Clair headquarters.

The spots that dub the company "America's On Switch" feature 10 miners from Consol mines, including Bailey and Enlow Fork in Greene County and the 84 Mine in Washington County.

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