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Article: Upper St. Clair's Consol mines next generation
- Article from:
- Tribune-Review/Pittsburgh Tribune-Review
- Article date:
- February 16, 2007
- Author:
CopyrightCopyright 2007 Tribune-Review/Pittsburgh Tribune-Review. Provided by ProQuest LLC. (Hide copyright information)
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Consol Energy Inc.'s $3 million advertising campaign has two
missions: Promoting its role as the nation's biggest producer of
bituminous coal used to generate power, and piquing young people's
interest in mining.
"We will replace -- out of our 7,500 people -- 4,000 in the next
five years" as older miners and other workers retire, CEO J. Brett
Harvey said Thursday, before flipping an oversized light switch to
show the commercials to about 450 Consol employees at a hotel near
the company's Upper St. Clair headquarters.
The spots that dub the company "America's On Switch" feature 10
miners from Consol mines, including Bailey and Enlow Fork in Greene
County and the 84 Mine in Washington County.