Article: Freeze, it's the police; Patrons waiting in cold get gift cards after law delays store's opening in Brown Deer

The American TV, appliance and furniture store in Brown Deer handed out free $25 gift cards to more than 200 customers who waited an extra hour in the sub-freezing cold at the crack of dawn Friday.

Although the retailer was advertised to open at 5 a.m. - the same as each of the 15 American outlets in the Madison-based retail chain - local police arrived at the Brown Deer store at 4:30 a.m. and told the manager that city ordinance prohibits stores from opening before 6 a.m., said the store's general manager, Quinn O'Day.

"I gave out more than 200 $25 gift cards to the people waiting because of the inconvenience," said O'Day, whose store is at 6700 W. Brown Deer Road.

"They were still ...

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