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Green Marketing Review Is Put on Fast Track at FTC

The Federal Trade Commission said it would accelerate a review of its decade-old "green" marketing guidelines because of the booming number of businesses that are persuading customers to purchase certificates or pay premiums to help pay for projects or practices that purportedly benefit the environment.

The FTC, which was scheduled to review its guidelines in 2009, said that on Jan. 8, in the first of a series of public meetings, it would examine carbon offsets and renewable energy certificates that claim to reduce greenhouse gas emissions in one place to offset emissions elsewhere.

"We're responding to a current increase in green advertising claims," said FTC spokeswoman Jackie Dizdul. ...

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