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Article: If I were a Northern Rock customer, I would not welcome the arrival of Richard Branson
- Article from:
- The Independent (London, England)
- Article date:
- November 30, 2007
- Author:
CopyrightCopyright 2007 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Richard Branson has sent out a letter addressed to "Dear Northern
Rock customers". After setting out the virtues of his bid for the
ailing company, Sir Richard concludes: "I hope that you will
continue to be a customer of our new and exciting bank."
Blimey. If I were a customer of Northern Rock, the very last
think I should be looking for is excitement. It was exciting banking
which got Northern Rock into such a mess in the first place. What
any Northern Rock customer ought now to want is a prolonged period
of boredom. Indeed, boring reliability is the attribute we generally
hope to find in any bank manager, especially at times of great
economic uncertainty. If you want excitement with your ...