Article: Big time ; Watch designs get complicated, pricey, out of hand

The Observer

You are your watch. Don't argue with me about this.

You wear a diamond Rolex around me at your peril. You wear a $30 sports Casio and I'm intrigued. You may be defining yourself as an athlete or simply saying I don't give a damn about watches. The people I know in this second category could fill Fenway Park. Either way, your watch makes a statement.

Forget a Rolls, a watch is now billed as the ultimate status symbol. Judging from the full-page fancy watch ads that populate glossy magazines, this appears to be the case, at least for people who care about status symbols in the first place. For a man who wears no jewelry, the theory goes, what he puts on his wrist is the new ...

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