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Commercial success

Long-suffering Celtics fans weren't the only ones rejoicing when Kevin Garnett joined Paul Pierce and Ray Allen on the Celtics roster, apparently the whole NBA was cheering as well. The press conference announcing KG's signing - and the ecstatic reaction of Beantown - is featured in a new ad by the NBA's advertising agency Goodby, Silverstein, and Partners that will start airing nationally this week. The 60-second spot uses Badfinger's hit "Day After Day," and the lyrics work surprisingly well: "I remember finding out about you," "I give my love to you," and "Bring it home, baby, make it soon." ... Among those spotted at yesterday's C's game were season ticket holder ...

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