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Article: durrat al bahrain launches new brand
- Article from:
- Al Bawaba
- Article date:
- December 2, 2007
CopyrightCopyright 2007 Al Bawaba. Provided by ProQuest LLC. (Hide copyright information)
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Durrat Al Bahrain, the Kingdom's largest planned luxury
residential, commercial and tourist resort development, last night
launched its new brand.Created around the central brand idea of
"urban living, island style", the new brand will act as a focus and
inspiration for everything that Durrat Al Bahrain says and does, and
will see its associated values embedded across Durrat Al Bahrain's
business to create an experience for residents, visitors and
employees.
The idea of "urban living, island style" is derived from the
contrasting nature of life at Durrat Al Bahrain both in terms of its
geography, where the desert meets the sea, and what life will be
like, a vibrant and contemporary urban ...