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Article: Company spruces up food-aisle icons
- Article from:
- Telegraph - Herald (Dubuque)
- Article date:
- December 9, 2007
- Author:
CopyrightCopyright 2007 Telegraph - Herald (Dubuque). Provided by ProQuest LLC. (Hide copyright information)
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MOUNTAIN LAKES, N.J. - The talking grandmother-shaped syrup
bottle is back on television ads for Mrs. Butterworth's. The
bespectacled Vlasic stork is hawking pickles again, too.
Boxes of Swanson TV dinners this year went back to their
original, teal color scheme and portion size has been reduced.
All these once-heralded labels have come under the ownership of
Mountain Lakes, N.J.-based Pinnacle Foods Corp., whose strategy is
to purchase tired but well-known packaged food brands like Lender's
Bagels, Vlasic Pickles and Mrs. Butterworth's and reintroduce them,
adding modern-day twists.
"We are a company of iconic brands that are very much part of the
fabric of Americana, each of which has some ...