|
|
Article: Is 'Sweeney Todd' marketing giving moviegoers a haircut?; Unsuspecting fans might sing another tune
- Article from:
- Chicago Sun-Times
- Article date:
- December 10, 2007
- Author:
CopyrightCopyright 2007 Chicago Sun-Times. (Hide copyright information)
|
The Dec. 21 debut of director Tim Burton's film of "Sweeney Todd:
the Demon Barber of Fleet Street" is being hyped as a major holiday
release.
From what we know about the movie from its marketing strategy to
date and from a small body of critics and VIPs who have seen the
film (we have not), this "Sweeney Todd" also might be remembered for
being the subject of one of the biggest bait-and-switch marketing
schemes in movie history -- a bait-and-switch that became an
imperative to ensure the film generates an opening weekend box
office figure substantial enough to suggest "blockbuster" to the
moviegoing public.
As many people might know by now, Tim Burton's film, starring
popular actor ...