Article: The Man Behind The Music

Tonight's Led Zeppelin reunion is billed as a tribute to Ahmet Ertegun. Here, Robert Plant and others tell Pierre Perrone why Atlantic Records' founder was so special

Tonight's Led Zeppelin reunion at the 02 Arena in London is part of a tribute to Ahmet Ertegun, the founder of Atlantic Records and the man who signed Zeppelin in 1968.

There are many Ertegun anecdotes. The most famous has the co- founder of Atlantic Records nodding off in a Los Angeles nightclub just as Mick Jagger agrees that the Rolling Stones will sign to the label, in 1970. That's negotiating skills for you. Others recall Ertegun telling Wilson Pickett that his guitarist was good, before discovering that the musician ...

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