Article: Sept. 11 changes sentiments, sales of Veterans Day cards.

KANSAS CITY, Mo. - Hallmark Cards Inc. twice experimented with selling Veterans Day cards, and twice decided the market wasn't there. But that was before the Sept. 11 attacks, and before Keri Olson made them a personal crusade.

Olson had wanted to get a card for her father, who fought in the Vietnam War, last Veterans Day.

"I think with the events of Sept. 11, I began to understand all that he had sacrificed. I really wanted to tell him," she said.

Employed by Hallmark at its Kansas City headquarters the last two years, she knew they didn't make a specific card for that day. So she chose one that simply expressed appreciation and on Nov. 11 gave it to her father, who was in the Army and ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!