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Article: Disney magic for State Farm? Insurance company partners with 'Cars'
- Article from:
- The Pantagraph Bloomington, IL
- Article date:
- April 6, 2006
- Author:
CopyrightCopyright 2006 The Pantagraph Bloomington, IL. Provided by ProQuest LLC. (Hide copyright information)
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BLOOMINGTON - Like a good sponsor, State Farm is there.
The firm has inked its first Hollywood partnership as the official
insurance company of the Pixar/Disney film "Cars."
The nations largest auto insurer doesnt appear in the film, but
characters from the movie will appear prominently in the companys
upcoming marketing efforts, State Farm Assistant Vice President for
Advertising Mark Gibson told The Pantagraph on Wednesday.
"The story is really about how people along the road of life need
help sometimes," he said. "The movie is about friends helping
friends, and State Farm is all about helping people. We think its a
good match."
State Farm would not discuss financial details of its ...