Article: The Once and Future King; Olive Oil, the `Good Fat' of the Land

Olive oil, used for thousands of years for religious rites and culinary delights, finally is finding its way onto the American table. Once considered bad for you, the age-old product is now the rage for its healthful properties as well as its taste.

"It's a real contrast to where we've been," said Richard Sullivan who as executive vice president of the Association of Food Industries has represented olive-oil importers for more than a decade.

Just 10 years ago, Sullivan recalled, "doctors told patients to avoid olive oil," thinking it was bad for digestion and bad for cholesterol levels.

Olive oil, it seemed, "was considered only for ethnic groups," noted Luis Estupinan, vice ...

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