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About halfway through the network evening news show earlier this week one of those tedious ads for the latest patent medicine that we are told we simply can't live without came on the screen.

The voice pushing the product made the usual extravagant claims in promising that the new pill would bring immediate relief from what- ever health problem might be bugging the viewer at the moment, and then it delivered the obligatory rapid-fire disclaimer about possible negative side effects.

When The Voice returned to its sales pitch without having planned a decent segue into its final plug for the miracle product, the result was comical: "Common side effects include constipation, muscle soreness, ...

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