Article: SHOWSTOPPING REDHEADS IMBUED WITH FIERY SPIRIT

Haricolor red hot right now

At my beauty salon, I'm known as No. 744 with touches of Nos. 740 and 843.

While some people are born redheads - think Nicole Kidman - others are made. I fall into the latter category, as does about 96 percent of the world's population of redheads.

But redheads are no longer the stepchildren of the beauty industry. They're hot - red hot - with shades ranging from pale strawberry blond to bright coppery red to a deep burgundy tint.

"Over the past three years, red hair has grown more popular, especially with the 25-plus age group," says Melinda Pasut, marketing director of L'Oreal's professional salon division. "More models on the runway and in fashion magazines are ...

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