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Article: CLARITIN'S OVER-THE-COUNTER STATUS FACING CONTROVERSY
- Article from:
- Dayton Daily News
- Article date:
- December 9, 2002
- Author:
CopyrightCopyright 2002 Dayton Daily News. Provided by ProQuest LLC. (Hide copyright information)
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Move means insurance may no longer pay for the drug
Claritin, the blockbuster allergy medicine, will hit retail
shelves this week with a new identity as an over-the-counter drug.
That arrival represents a major development for allergy sufferers.
The Claritin story also reflects widespread tensions over rising
health care costs.
Claritin's transition is a turning point for the popular drug,
whose sales were fueled by new consumer advertising, then challenged
by a defiant insurance company worried about pharmaceutical spending.
That conflict surfaced at the Food and Drug Administration, which
recently approved allowing the nonsedating antihistamine to be sold
without a prescription. The ...