Article: TV3 ratings boost for CanWest

TV3 owner CanWest MediaWorks (NZ) is confident of beating its annual earnings forecast after a stronger than expected launch of Campbell Live and continued strength in advertising.

The Canadian-controlled firm yesterday reported a 12 per cent rise in earnings, before tax and interest, as buoyant advertising sales in a robust economy bolstered the bottom line.

Shares in CanWest MediaWorks closed down 7c at 193, but remain above their initial public offering price of 153c set last year.

Chief executive Brent Impey said the economy had eased, but that demand for advertising was unlikely to weaken much in an election year.

TV3's advertising rates in the March to June quarter of this year ...

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