|
|
Article: Pizza goes gourmet
- Article from:
- The Press
- Article date:
- July 4, 2005
- Author:
-
|
Copyright informationCopyright 2005 The Press. Provided by ProQuest LLC. (Hide copyright information)
|
Pizza Hut is launching a gourmet range of pizzas this week,
something it hopes will give it the edge over rival Domino's as the
competition for the pizza dollar hots up.
But New Zealand's biggest chain of pizza stores denies it is
attempting to counter the huge rise in popularity of Wellington-
based Hell Pizza.
Pizza Hut general manager Russel Creedy said the gourmet range was
being introduced to try to pick up a wider range of customers.
"It's not a Hell strategy at all, it's something we've developed
over the last three years in limited promotions," he said.
"Hell's a pretty niche market chasing after a certain profile (of
customer); we don't want to be that specific."
Hell Pizza, ...
Related newspaper, magazine, and journal articles:
|