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Article: New Zealand needs new supply chains
- Article from:
- The Press
- Article date:
- March 12, 2007
- Author:
CopyrightCopyright 2007 The Press. Provided by ProQuest LLC. (Hide copyright information)
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New Zealand has always been good at overcoming the tyranny of
distance from its key markets, but it still remains a key problem for
the economy. DAVID SKILLING looks at whether we need a fresh
approach.
As a small country of four million people, New Zealand's economic
prospects rest in large measure on the ability of firms to expand
into international markets through exporting or investment.
By itself, the domestic market is simply too small to generate the
income levels that we aspire to. Unfortunately, however, New
Zealand's level of international economic activity is low relative to
other developed countries and is not growing rapidly, in terms of
both exporting and outward direct ...