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Article: Campaign Memories; Our Forefathers' Fight for the White House
- Article from:
- The Washington Post
- Article date:
- April 10, 1988
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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George Bush and Jesse Jackson and the other candidates and their
followers may think campaign advertising for president was simpler
and politer in the 19th century-but that's because they haven't seen
the Kiplinger Washington Editors' show, "The People's
Choice-Presidential Campaigns, 1840 to 1900."
True, the 19th-century candidates didn't have to pay vast sums of
gold for television ads. But they had to do everything else. In the
Kiplinger show you can see ads by commercial sponsors, campaign
biographies, banners with strange devices, campaign songs, rude
limericks, official portraits and even a linen dinner napkin
emblazoned with a political advertisement.
With only a few exceptions, ...