Article: Ho-Hum Workout For the Brainy Set

The Stanford Health and Exercise Program

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Gypsy Rose Lee's blunt assertion, "You gotta have a gimmick," is apparently now true of fitness videos. The burgeoning market for workouts that you and your love handles can do in the privacy of your own home has spawned a vast array of programs promising something special. From the American College of Obstetricians and Gynecologists "Balanced Fitness Workout" to Denise Austin's "Rock Aerobics" to defensive tackle Bubba Smith's "Bubba Till It Hurts," everybody's got a workout gimmick.

Now, the docs and ...

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