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Article: SUPERMARKET SAMPLER: King Arthur has a treat for loyal subjects
- Article from:
- New Haven Register
- Article date:
- April 19, 2006
- Author:
CopyrightCopyright 2006 New Haven Register. Provided by ProQuest LLC. (Hide copyright information)
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King Arthur White Whole Wheat Flour. $2.99 per 5-pound bag.
Available in many supermarkets and also at www.bakerscatalogue.com.
Bonnie: ConAgra was the first company to come out with a whole-
wheat flour that looked and acted like all-purpose white. But
Ultragrain was unfortunately available only to food companies and
restaurants - unfortunately, because using this flour is a great way
to increase consumption of whole grains, especially for those who
prefer the texture and taste of white flour.
But now the King Arthur Flour company has introduced a similar
product that's available to consumers. Substitute its white whole-
wheat flour cup-for-cup for all-purpose flour in cookies, quick