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Article: CONFERENCES & SEMINARS : Corporate events come of age - stand and deliver No longer an afterthought, just a bit of entertainment for the troops or a 'thank you' to key customers, conferences and events are increasingly an integral part of a company's marketing and branding strategy. What's driving the changes?
- Article from:
- New Zealand Management
- Article date:
- April 1, 2007
- Author:
CopyrightCopyright 2007 New Zealand Management. Provided by ProQuest LLC. (Hide copyright information)
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Conferences, conventions and events are big business - and
growing. As the quality and performance gap between different
products and brands narrows with increasingly sophisticated design
and manufacturing tools, companies jostle to differentiate
themselves. Staging events, entertaining clients and creating
opportunities for face-to-face meetings with customers are primary
methods for stealing a march on the competition, and all are
contributing to a burgeoning industry.
Companies staged conferences and events for a myriad of reasons in
the past - staff and/or client schmoozing; product launches; "because
we always have an annual conference/seminar/AGM function/whatever";
and there haven't ...