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Article: SPONSOR ADVANCES TO TOP SERIES ADVANCE AUTO PARTS WILL SPONSOR NEXTEL CUP RACE IN APRIL AT MARTINSVILLE
- Article from:
- Roanoke Times & World News
- Article date:
- August 8, 2003
- Author:
CopyrightCopyright 2003 Roanoke Times & World News. Provided by ProQuest LLC. (Hide copyright information)
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Roanoke's largest publicly traded company has advanced to the big
leagues of sports marketing.
Looking to boost its national exposure, Advance Auto Parts signed
on as the title sponsor for next spring's Nextel Cup race at
Martinsville Speedway, company and track officials announced
Thursday.
"There have been many big moments in the 56-year history of
Martinsville Speedway," track president Clay Campbell said at a news
conference in Roanoke. "But few have been bigger than today."
The contract, a two-year deal with an option for a third,
strengthens an already tight bond between the track and Advance Auto
Parts while offering the retailer an enormous marketing stage.
Some 85,000 fans are ...