Article: CHEESE COURSE

Cheese is chic.

No one's better aware of that than John and Betsy Williams, owners of Say Cheese in downtown Roanoke.

The couple opened their shop of artisanal cheeses and gourmet foods in the fall, leading the local front in what foodie types are calling a cheese revolution.

"It's a little scary," says Betsy Williams.

But like good revolutionaries, the couple are no strangers to risk. The Williamses opened their restaurant, Billy's Ritz, before a revitalized Roanoke City Market area was a sure thing ("Fort Apache in downtown Roanoke," says John). Billy's Ritz, now a downtown fixture, turns 25 on St. Patrick's Day.

The cheese shop adjoins the restaurant and has its own entrance on Salem ...

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