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Article: Fallen Lone Star Hoping To Rise and Shine Again
- Article from:
- The Washington Post
- Article date:
- August 15, 1988
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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Our bank changed its name again last week, one day after a batch
of new checks arrived with a suddenly obsolete institutional logo on
them. It was the fourth name change in four years for old reliable
NCNB Texas, as they now call it. For a brief dull moment it had been
First RepublicBank, and before that InterFirst and Austin National
Bank.
The latest name change delighted me, not so much for the infusion
of cash it promised the institution as for the turning away from an
imbecilic corporate trend of crunching words together and sticking
capital letters in the middle of them. Initials might be cold, but
at least they are clean.
Of course most initials stand for something, and it was the ...