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Article: Asda loses battle over Parma ham

Article from:
Evening News - Scotland
Article date:
May 20, 2003
Author:
Copyright

SUPERMARKET giant Asda today lost its legal battle to carry on selling Italian Parma ham - because it is packed and sliced in Britain.

European judges ruled the meat must be packed and sliced in Parma itself to be marketed with its original name.

Asda's Parma ham comes from Parma, but it is sliced and packaged near Chippenham in Wiltshire. Its up-market "delicatessen" Parma ham also comes from Parma - but is sliced in its stores, in front of the customer.

But that is not enough under EU law to justify using the name, said the European Court of Justice in Luxembourg today.

It said: "Maintaining the quality and reputation of Parma ham justifies the rule that the product must be sliced and ...

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