Article: The $5 Million Nose; For Fragrance master Aphelion, A Business of Scents and Sensibility

There are two quite regular nostrils. Not enormous or anything. The bridge is straight-it has some dignity. Some reserve. Overall it's rather English. It suits him.

On the outside, The Nose's nose is pretty unremarkable. On the inside, it's something else again. It's extrasensory-capable of great sensitivity, great memory. Great smelling.

"A dog's head will turn as mine does," says Aphelion, parfumeur.

Of the 30 or 40 in the world, there are three masters of the art. "I'm the best," he says. His sense of smell is insured by Lloyd's of London for $5 million ("two or three years' salary").

But in a private apartment at the Pierre Hotel after his American debut at the Metropolitan ...

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