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Article: Majestic set to expand into fine wine market
- Article from:
- Scotland on Sunday
- Article date:
- July 23, 2006
- Author:
CopyrightCopyright 2006 Scotland on Sunday. Provided by ProQuest LLC. (Hide copyright information)
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TIM How, the boss of wine warehouse chain Majestic, says he wants
to tap into the growing demand for an expensive tipple by adding a
chain of fine wine outlets in the next year.
Majestic saw the number of people willing to spend more than GBP
20 a bottle rise by 30 per cent in 2005 and How believes it is a
market that is increasingly gathering momentum.
Plans are now under way to roll out 25 'store-within-a-store' fine
wine shops across the warehouse chain.
How said: "Fine wine has shown very encouraging growth over the
last year. This is part of a move within the market that has seen
average price points nudging up as people become more interested in
wine.
"We now have a plan, which we ...