Article: As I see it: Sporting chances on the stock market

A marriage between sport and the stock market is not as unreasonable as one might initially think

WHAT is the relationship between the stock market and sport?

Well, many would have you think it is laughable.

For a start the stock market has fallen more than 40 per cent since its peak in 2000. Sports representation on the stock market to date has been small and mainly focused on football clubs, although sports agents, golf courses and stadium debentures are also traded.

It doesn't have to be like this. One of the greatest myths is that the stock market is a complicated vehicle that may never be understood. The stock market is simply a meeting place for investors

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