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Article: Net potential customers at a fraction of the cost
- Article from:
- The Scotsman
- Article date:
- January 13, 2003
- Author:
CopyrightCopyright 2003 The Scotsman. Provided by ProQuest LLC. (Hide copyright information)
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ALL the benefits that the internet and e-commerce can bring to
building a business have been obscured by the spectacular collapse of
so many new economy firms in the past two years.
Yet the reality is that e-commerce offers SMEs the opportunity to
tap into a global market for comparatively little investment and help
them to realise the potential for considerable growth and
development.
In the next two weeks, I will examine the benefits and pitfalls
involved in e-commerce and the way in which SMEs can prepare for
both. I begin this week with the benefits.
The key ones are in advertising, marketing, communications,
purchasing and selling. E-commerce can allow even modestly-sized
businesses ...