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Article: Healthy diets send sales of extra virgin olive oil to GBP 71m record
- Article from:
- The Scotsman
- Article date:
- July 24, 2007
- Author:
CopyrightCopyright 2007 The Scotsman. Provided by ProQuest LLC. (Hide copyright information)
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IT IS revered by chefs as the finest olive oil money can buy and
now Britain's consumers are choosing to drizzle with the extra virgin
variety in record numbers.
Sales of the oil reached an all-time high of GBP 71 million in the
UK last year as Britons adopted a healthier Mediterranean diet.
Despite its high price, extra virgin olive oil, increasingly
endorsed by celebrity chefs, is the most popular type of oil and now
has more than 30 per cent of the UK market. Sales rose by more than
11 per cent on the previous year. Those of extra virgin olive oil are
now double that of sunflower or standard vegetable oil, once the most
popular types of cooking oil in British homes.
Sales of all oils, ...