Article: Healthy diets send sales of extra virgin olive oil to GBP 71m record

IT IS revered by chefs as the finest olive oil money can buy and now Britain's consumers are choosing to drizzle with the extra virgin variety in record numbers.

Sales of the oil reached an all-time high of GBP 71 million in the UK last year as Britons adopted a healthier Mediterranean diet.

Despite its high price, extra virgin olive oil, increasingly endorsed by celebrity chefs, is the most popular type of oil and now has more than 30 per cent of the UK market. Sales rose by more than 11 per cent on the previous year. Those of extra virgin olive oil are now double that of sunflower or standard vegetable oil, once the most popular types of cooking oil in British homes.

Sales of all oils, ...

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