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Article: Fresh herbs make a mint as cooks spend GBP 46m
- Article from:
- The Scotsman
- Article date:
- September 26, 2007
- Author:
CopyrightCopyright 2007 The Scotsman. Provided by ProQuest LLC. (Hide copyright information)
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SALES of fresh herbs are soaring as Jamie Oliver and other
celebrity chefs inspire shoppers, according to a new report.
Consumers are on track to spend about GBP 46 million on basil,
coriander, parsley and other fresh herbs this year, according to the
market analyst Mintel - an increase of more than 50 per cent in the
past five years.
The figure is forecast to rise by another 55 per cent by 2012,
Mintel says. But lack of knowledge means many budding cooks are
buying too much and end up throwing fresh herbs away.
Shoppers must also decide whether to choose supermarket herbs,
which are often imported from overseas, or to support produce from
local or organic farms. Oregano, sage and ...