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Flawed Radio Advertising Study "Blatantly Misleading," Says Distilled Spirits Council

WASHINGTON, April 2 /U.S. Newswire/ -- The Distilled Spirits Council today called the latest research by the Center on Alcohol Marketing and Youth (CAMY) on radio alcohol advertising "blatantly misleading."

"Once again, CAMY is purposefully distorting the facts to drive its own agenda," said Dr. Peter H. Cressy, President and CEO of the Distilled Spirits Council. "CAMY would have the media believe more 12 to 20 year olds hear alcohol ads than adults. Using their own numbers, they are wrong by a factor of five. In fact, CAMY's data shows 83 percent of the radio audience that hears distilled spirits radio advertising is adult."

CAMY's press release says more underage than adults hear the ...

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