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Article: Online Search Engines Lack Full Disclosure About Advertiser Relationships to Search Results, Study Finds
- Article from:
- U.S. Newswire
- Article date:
- November 8, 2004
CopyrightCopyright 2004 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
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YONKERS, N.Y., Nov. 8 -- Consumer Reports WebWatch released new
investigative research today reporting that many of the World Wide
Web's most popular search engines still do not provide clear
disclosures about how their results can be influenced for a fee by
advertisers, a practice called "paid placement," and even fewer
explain how companies pay to increase the likelihood their names will
appear in searches, a practice called "paid inclusion." The new
report is available in PDF format at http://www.consumerwebwatch.org/
news/paidsearch/index.html
WebWatch's latest groundbreaking report, "Searching for
Disclosure," culminates more than six months of testing and analysis
of fifteen of the ...