Article: Blue Cross and Blue Shield Plans Recognized for Brand Excellence Customers are the Real Beneficiaries of Blue Plan Excellence

CHICAGO, March 17 /U.S. Newswire/ -- The Blue Cross and Blue Shield Association (BCBSA) presented its prestigious Brand Excellence Award to 11 Blue Cross and Blue Shield Plans at its March 16 board meeting.

The 2004 Brand Excellence Award winners are:

Blue Cross and Blue Shield of Alabama

Blue Cross Blue Shield of Arizona

Anthem Blue Cross and Blue Shield - Connecticut

Blue Cross and Blue Shield of Illinois

CareFirst Blue Cross Blue Shield

Blue Cross and Blue Shield of Minnesota

Horizon Blue Cross Blue Shield of New Jersey

Anthem Blue Cross and Blue Shield - Ohio

Blue Cross and Blue Shield of Oklahoma

Wellmark Blue Cross and Blue Shield of South Dakota

Blue Cross and Blue ...

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