|
|
Article: fMRI Brain Images of Super Bowl Ads Now On-Line; Reveal Surprising Insights Into Which Ads Engaged Viewers, Which Fell Flat
- Article from:
- U.S. Newswire
- Article date:
- February 7, 2006
CopyrightCopyright 2006 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
|
LOS ANGELES, Feb. 7 /U.S. Newswire/ -- An ad-by-ad analysis and a
first ever glimpse of brain images of viewers watching Super Bowl ads
are now available on line and reveal surprising insights.
The data is the product of a Super Bowl study conducted by FKF
Applied Research, LLC working with Dr. Marco Iacoboni and his
associates at the UCLA Ahmanson Lovelace Brain Mapping Center. They
measured how people's brains actually reacted to the Super Bowl XL
ads by using fMRI, or functional magnetic resonance imaging, to
measure the activity in brain regions associated with key emotions.
The analysis and first ever images are now available at http://
www.fkfadrank.com/superbowl.
The winners were ...