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Article: Splenda Ads Condemned As Misleading to Consumers By International Advertising Boards, Sugar Farmers And Processors ; Demands U.S. Federal Trade Commission Act On Misleading Marketing By Johnson & Johnson

Article from:
U.S. Newswire
Article date:
November 2, 2006
Copyright

To: National Desk

Contact: Lauren Poplawski of Qorvis Communications, 202-496-1000 lpoplawski@qorvis.com

WASHINGTON, Nov. 2 /U.S. Newswire/ -- Representatives of sugar farmers and processors from around the world have joined this week in Washington, D.C. to demand action on misleading advertising of the chlorinated artificial sweetener Splenda. Australian and New Zealand sugar groups joined their American counterparts to call on the U.S. Federal Trade Commission to condemn Splenda's advertising slogan "Made from sugar, so it tastes like sugar" because it is misleading consumers.

In a letter supported by these groups, to the Federal Trade Commission, the Sugar Association stated: "We believe ...

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