Article: Blue Cross and Blue Shield Association Announces First Annual National Walk @ Lunch Day on April 18, 2007

To: National Desk

Contact: Kelly Miller of Blue Cross and Blue Shield Association, 202-626-4825 or kelly.miller@bcbsa.com

WASHINGTON, Dec. 7 /U.S. Newswire/ -- The Blue Cross and Blue Shield Association (BCBSA) today is calling on employers and consumers to walk their way to better health starting with the first annual National Walk @ Lunch Day on Wednesday, April 18, 2007.

The motivation behind National Walk @ Lunch Day is simple and easy: encourage people to take time during their lunch break to start walking toward better health. Most peoples' schedules are built around the workday, so National Walk @ Lunch Day is designed to fit into -- not compete with -- their daily schedules. Many ...

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